TIANB plays a critical role in enabling the tourism industry to speak with a single voice on the most pressing issues affecting the industry.
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On behalf of the tourism industry in Atlantic Canada, the Tourism Industry Association of New Brunswick (TIANB) is seeking proposals from qualified consultants with ‘demonstrated’ travel trade experience to develop a pan-Atlantic Travel Trade Market Readiness Program. The assignment will be completed in two phases. Phase I is the development of the program, including scanning trade readiness programming, surveying stakeholders, conducting a gap analysis, and developing a curriculum platform. Phase II will include launching the pilot program, program refinement, and communication to industry.
Goals of the Travel Trade Market Readiness Program:
This project will focus on the development of a travel trade readiness program that will enable tourism industry operators to fully understand the business model of the travel trade and assess the opportunity for selling to this influential segment, particularly in international markets. The program will provide both market and channel expertise. Priority target markets for this program will be select regions in Europe and Asia, such as the United Kingdom, Germany, France and China. Other key tourism markets such as the United States will also be included.
Client - Tourism Industry Association of New Brunswick (TIANB):
The four Atlantic Provinces, Tourism Atlantic – ACOA, and TIANB have partnered to lead the development of a new pan-Atlantic Travel Trade Market Readiness Program. TIANB is facilitating this process and is a membership-based not-for-profit organization dedicated to providing leadership and direction, making tourism and hospitality the leading and most viably sustainable industry in New Brunswick. It is directed by a volunteer 10-member Board of Directors which represents all geographic regions and both linguistic groups of New Brunswick and is managed by a full-time Executive Director.
Name: Ronald Drisdelle
All enquiries should be by email to the above contact. Information obtained from any other source is not official and may not be accurate. TIANB will attempt to respond to enquiries as quickly as possible.
For more than thirty years, TIANB has been an important and instrumental part of the tourism industry. We are thrilled about the launch of our new corporate brand and website because it signifies more than just a new look, it is more than just new colors, or new pictures. TIANB’s new website represents a renewed vision for our future. It offers valuable member benefits with cost saving options, increased communications with select industry information via website and Social Media to help navigate your business efforts. The new TIANB brand is founded on recognizing and adapting to changing business models generating new innovative ideas to better serve you, the MEMBER. Creating a strong and vibrant industry requires, teamwork, partnership and collaboration. Together, hand and hand we can achieve new summits for our industry and your business!