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Industry Snapshot

Tourism is critical to New Brunswick's culture, heritage, arts, recreation, and entertainment industries, and it also contributes significantly to New Brunswick's service industries including transportation and travelling services, accommodations, and food and beverage services.

All of these industries comprise the tourism sector, and in New Brunswick, an estimated 33,700 employees worked in over 3,440 business establishments in this sector1 in 2007.

1 Source: New Brunswick Department of Finance , Statistics Canada Labour Force Survey , and Statistics Canada Business Register (June 2007). These businesses include all active businesses in Canada that fall into the 29 industry groups that are part of the Canadian Tourism Satellite Account, and have corporate income tax (T2) accounts and GST accounts with annual gross incomes of over $30,000.

Visits to and within the province of New Brunswick in 2007 contributed an estimated $969 million in tourism-related expenditures on accommodations, restaurants, shopping, travel, and travel activities.

Tourism spending by visitors from outside of the province were estimated at $488 million in 2007. The total impact on provincial GDP by these tourism expenditures in 2007 has been estimated as $791 million, or 3.2% of provincial GDP (see Table). This estimated tourism share of provincial GDP ranks with the combined 3% share that agriculture, forestry, and fishing represent in the New Brunswick economy.

Tourism spending also benefits New Brunswick's provincial and municipal governments through estimated tax revenues of $110 million and $17.6 million, respectively, in 20076. This allows for further investment in culture and recreation facilities that benefit the residents of New Brunswick, and provides incremental funding to support education, health care, and other vital programs.

Tourism Sector employment and economic measures
 Source: Statistics Canada, New Brunswick Department of Tourism and Parks

 Tourism Economic Measure  2007
 Total Tourism Expenditures  $969,000,000
 Non-resident Tourism Expenditures  $488,000,000
 Tourism GDP  $791,000,000
 % of Provincial GDP  3.2%
 Employment 
 Total Tourism Sector Businesses  3,440
 Total Tourism Sector Employment  33,700
 FTEs Sustained by Tourism  22,932
 Tax Revenues 
 Federal  $173,000,000
 Provincial  $110,000,000
 Municipal $17,600,000

Categorized 2007 Tourism Expenditures in New Brunswick by non-residents on visits of one or more nights
Source: Statistics Canada, New Brunswick Department of Tourism and Park