Industry Update (New Brunswick)

New Brunswick Visitation

In 2007, New Brunswick welcomed an estimated 2.7 million visits of one or more nights from New Brunswick residents on out-of-town trips, from other parts of Canada, from the United States, and from overseas. This represented a 2.4% increase in visitation from 2006.

New Brunswick Accommodation

New Brunswick accommodations sold over 1.7 million room nights to visitors in 2008, representing a 2% increase as compared to 2007.

The annual occupancy rate in New Brunswick averaged 54% in 2008, 1 point lower than that reported in 2007. However, this reflects the 5% increase in available rooms in the province in 2008 as compared to 2007.

The average daily room rate in New Brunswick, as observed in the month of August, increased by 4% to $121.87 in 2008.

Attraction Attendance

Combined attendance at leading Provincially or Federally supported attractions totaled 718,425 for the peak tourism season of May to October, which represented a 13% decrease in 2008 as compared to 2007.

Given the inclement weather16 during the 2008 tourism season in New Brunswick, indoor museums and galleries received more visits than in 2007. Overall, the 26 attractions included in New Brunswick's monthly tourism indicators received 8% fewer visits than in 2007.

Regionally, New Brunswick attractions along the Saint John River Valley and in the Saint John area reported consistent visitation levels between 2007 and 2008, in contrast to the other provincial regions.