KEYNOTE SPEAKERS
ROGER A. BROOKS
Founder and CEO of Destination Development International, Roger is one of the world's leading specialists on community branding, development and Marketing. Co-author of the book "Your Town: A Destination" Roger has assisted more than 800 communities around the world with their efforts to become outstanding destinations - for local residents and visitors alike.
After spending several years in the concert industry providing tour management to international recording artists, Roger was offered the opportunity to help brand and market several renowned destination resorts. He began by assisting Whistler, British Columbia and Hilton Head Island, South Carolina with their ground-floor efforts, and since then, he has worked in 41 states and nine Canadian provinces over the last 25 years.
Roger's dynamic and entertaining style has made him one of the world's most popular keynote speakers in the industry. Using stories and real-life examples to inspire and ignite his audiences, Roger empowers his listeners to make a difference in their communities, and he has become one of North America's most recognized and frequently quoted experts in the tourism and community branding field.
Click here for Roger's website
Click here for the 7 Immutable Rules presentation
Click here for the Marakesh Express presentation
ALAIN SAMSON
Alain Samson is the author of more than sixty books on management and also works as an adult educator and conference speaker. A prolific author on many occasions (Alain received an honorable mention for best Business book in 2006 for Those Damn Boomers Won't Live Forever) and his famous Becoming a Better Boss made the best seller's list for management books in Quebec. Six of his works are available in Europe and French-speaking Africa. Two were translated into Italian, two into Spanish, and ten into Russian. Alain is well known as an expert in the theory of persuasion.
A few years ago, he noticed that organizations with the best product and the best price could not succeed if their people were not happy. He then plunged in the subject of happiness and has since graduated from the Authentic Happiness Coaching Program.
For years, he's been promoting personal success within the professional realm.
During TIANB's Annual Conference, Alain Samson will present "How to Keep your best Employees". In today's business world, finding and keeping your best, most desirable employees are key challenges many organizations face. In this session, Alain Samson will offer various insights and strategies to help you find and retain your best staff in order to make your organization stand apart from your competitors, as well as to survive and thrive in an ever-changing business environment. You will come away from this session rethinking much of what you do in human resources management.
Click here for the presentation slides
A COUPLE OF CHICKS
A Couple of Chicks is an Internet Marketing Company focused on travel and tourism. With their popular e-marketing workshops along with the Online Revealed conferences, all delivered in a fun and non-intimidating manner, the "Chicks" have educated over 1,000 tourism and hospitality professionals on how to successfully market their products and services online.
In May 2009 the chicks published the first in a series of books focused on the "Chicks" non-intimidating approach to marketing online titled "Online Marketing Revealed: A Chicks Guide to Optimizing Your Presence on the Web" available for purchase at www.acoupleofchicks.com.
Together, the "Chicks" have published over 35 articles, produced a successful online marketing Blog; www.ideahatching.com, presented keynotes & workshops in Canada and the US to over 50 organizations and have developed online marketing strategies for such notable brands as Marriott International, Fairmont Hotels and Resorts, New Castle Hotels and Resorts, The Shaw Festival, Niagara Falls Tourism and Destination Halifax. Check out A Couple of Chicks on Facebook and Twitter too!
Click here for the presentation slides
GUEST SPEAKERS
ALLAN GATES
Allan Gates is the Executive Vice President for Strategic Communications with Revolution Strategy, a New Brunswick-based integrated communications agency. In this role he leads the client service and creative teams. Allan also leads Revolution's Agency of Record work for the New Brunswick Department of Tourism and Parks. A native of Miramichi, he has held a series of increasingly senior roles with advertising and public relations agencies in Canada and the United States including Corporate Communications Limited, Extreme Group and the Boston PR firm Shift Communications. He's happy to be home in New Brunswick.
Revolution Strategy thinks big about communications. Their toolbox is filled with ways to reach and persuade consumers of the benefits of buying into a product, service or idea. They approach each project as an opportunity to exceed expectations, but don't believe they get there by simply delivering a magnetic design, an accurate article, or a persuasive ad. Rather, they think exceeding expectations is about creating rewarding experiences — for clients participating in strategic planning or the creative process, for target audiences moved to make a change, and for their own team seeing the impact they have when they do something powerful.
Click here for the presentation slides
DR MICHELLE DOWNIE
Senior Research Associate
The Conference Board of Canada
As a senior researcher, Michelle is responsible for conceptualizing strategic research issues, conducting major research projects and writing research reports for the Leaders' Roundtable on Immigration. In addition, she is also a key presenter for a series of cross-country workshops that are designed to increase awareness amongst Canadian employers of the advantages of hiring internationally trained individuals.
Michelle earned a B.Sc. in Kinesiology & Health Sciences and Psychology from York University. She went on to complete a Ph.D. in Social Psychology from McGill University and a Postdoctoral Fellowship at the University of Ottawa. During her time as a doctoral student, and postdoctoral fellow, Michelle has published studies on the motivational and cultural factors that impact the adaptation of immigrants and ethnic minorities in Canada and abroad. She has also published research on the relationship between national indicators of equality and both happiness and life expectancy.
Click here for Dr Downie's presentation
Visitor Satisfaction Program
Click here for the VSP presentation from the AGM
Atlantic Canada Tourism Partnership
Click here for the ACTP presentation given during the Talk Show luncheon
Tourism and Parks
Click here for the TAP presentation given during the Talk Show luncheon
