President's Message

Welcome to the Tourism Industry Association of New Brunswick (TIANB). I am very pleased to serve as President of this proficient association and have the opportunity to work with very dynamic and committed people from across the province to further our mission and goals.

Last year, I referred to my goal as; making the organization stronger and more relevant. Although we still have work to do, I can honestly say that we have become stronger and are more relevant. The Governance review exercise that we have harped on for the past couple of years has become a turning point for the organization with our key element in continued successful growth being the revitalization of support from you the members of the tourism industry in New Brunswick.

With the extraordinary commitment level from the TIANB Board of Directors, the organization has seen its credibility rise significantly over the past year. Our involvement in the creation of the Tourism Development Strategy has positively impacted the growth and development of the tourism industry in New Brunswick. For many years our operators have sought to take ownership of the industry and have a say in its future direction, well I am proud to say that we have been able to achieve this through participation in the strategy. Since the onset of this exercise, TIANB together with the Department of Tourism & Parks have been fully engaged in developing the blue print that will enable us to transition into the "tourism industry of tomorrow".

The theme of this year's Conference "All Aboard" realizes that all stakeholders need to be on-board in order to move the strategy forward. Some may criticize the necessary changes, but all will agree that we have to take bold steps in order to regain our competitiveness in the market.

As TIANB will be fully engaged in the implementation process of the Strategy, I ask each and every one of you to be counted and be heard. It is with communication that our goal is possible. The onus is on you all to make a valuable contribution through participation, while keeping the process as transparent and open as possible. 

I wish you all a prosperous 2010 tourism season!

Joanne Bérubé Gagné
President, TIANB

 
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