The Tourism Industry Association of New Brunswick (TIANB) is pleased to invite all businesses in New Brunswick to get ‘China Ready’!

2019 golden dragon

The Golden Dragon Certification & Marketing program is a complete China Ready program that provides the knowledge you need to welcome Chinese travellers, and the online visibility to reach them. This in-person presentation is offered free of charge and includes 3 of the 4 mandatory modules required for your certification: a $750 value!

The 4-hour presentation will be delivered by Wenyan Guo, Canada-China Intercultural Specialist from LAT Multilingual.

It includes:

  1. Understanding Chinese Culture
  2. Serving your Chinese Guests
  3. Digital & Mobile Trends in China

Who should attend the training:

  • Marketing teams
  • Customer facing staff and managers
  • Business development professionals

Following this presentation, your organization can finalize its certification by registering for the final ‘sectorial’ module with LAT, at a cost of $250. This includes a 1-hour, one-on-one session with a trainer, who will make recommendations specific to your sector: hotels, restaurants, retail stores, attractions & activities. You will then receive a full certification package, which includes a window sticker and a certificate. Certified companies are then featured on our Chinese website, as well as on WeChat and Weibo.

2019 golden dragon2

Join Us!

To Register:

Click here

Course Dates and Locations

Date and TimeLocationAddress
May 14, 2019
10 AM to 3 PM


Fredericton Convention Centre
670 Queen Street
Fredericton, NB E3B 1C2
Pointe Sainte Anne "D" Ballroom
May 15, 2019
10 AM to 3 PM

Saint John

Saint John Convention Centre
1 Market Square
Saint John, NB E2L 4Z6
Marco Polo Room
May 16, 2019
10 AM to 3 PM

Crowne Plaza Downtown Moncton
1005 Main Street
Moncton, NB E1C 1G9

May 21, 2019
10 AM to 3 PM

Danny's Inn
1223 rue Principale
Bathurst, NB E8K 1A1


Free for all