In our continuing series on Negative SEO, today we’re talking about backlinks.

A backlink, also called an "inbound link" or "incoming link", is created when one website links to another. The link between the two websites is the backlink — so named because it points back to the page that linked to it.

If you have a website and you’re serious about it, you are -- or should be -- very familiar with the term SEO (Search Engine Optimisation). However, did you know there is such a thing as “Negative SEO”?

Negative SEO is the practise of using unethical techniques to sabotage a competitor’s rankings in the search engines. In plain English, it’s a new way of cheating to get to the top.

There seems to be no limit to the number of ways you can improve your search engine rankings. Here are a few more basic tips that you can do yourself and that won’t cost you next month’s profits!