Digital & Marketing Workshops
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Introduction
The Tourism Industry Association of New Brunswick (TIANB), in partnership with the New Brunswick Department of Tourism, Heritage, Culture is launching a province-wide Digital & Marketing Workshop Series designed to help tourism operators strengthen their online presence and convert interest into real bookings.
Delivered in English across 6 regions in New Brunswick, this hands-on training equips businesses with practical tools, strategies, and a clear marketing plan they can implement immediately. There will also be French sessions across 5 regions in the province.
Course Outline
From Search to Sale: A Tourism Content and Marketing Workshop
Struggling to turn online views into real bookings?
This two-day, hands-on seminar helps tourism businesses get found, stand out, and convert. Participants will define their ideal visitor, audit and improve their online presence, and create story-driven content that sells experiences.
The workshop also covers practical local SEO techniques to rank higher on Google, introduces accessible AI tools to speed up marketing efforts, and provides clear ways to measure what is actually working.
Participants will leave with a structured, actionable marketing plan tailored to their business.
About the instructor
Jordan Jamison is the Owner and Operations Manager of Bay of Fundy Adventures, a leading experiential tourism operator based in St. Martins, New Brunswick. With a background rooted in outdoor leadership, education, and entrepreneurship, he has spent over a decade developing immersive, story-driven experiences that showcase the natural beauty, culture, and authenticity of the Fundy Coast.
Under his leadership, Bay of Fundy Adventures has grown from a community-focused outdoor program into a recognized tourism business offering adventure travel, culinary experiences, and international travel trade services. The company plays a key role in positioning New Brunswick as a destination for high-quality, experience-based tourism.
Jordan brings a practical, on-the-ground perspective to marketing and visitor experience development. His expertise lies in translating place-based stories into compelling tourism products, building authentic brand narratives, and connecting local experiences to global audiences.
Passionate about sustainable tourism and community impact, Jordan continues to collaborate with industry partners to strengthen New Brunswick’s tourism ecosystem and elevate the visitor experience across the region.
How it Works
Testing & Certification
Registration
Saint John
Day 1 - Monday, April 13th from 9am-4:30pm
Day 2 - Wednesday, April 15th from 9am-4:30pm
REGISTRATION NOW OPEN
https://buy.stripe.com/dRm4gBdxsgN7cZUcR9ak00v
Upcoming Regions (Dates TBD)
- Miramichi
- Woodstock
- Southwest
- Fredericton
- Moncton
Introduction
The Tourism Industry Association of New Brunswick (TIANB), in partnership with the New Brunswick Department of Tourism, Heritage, Culture is launching a province-wide Digital & Marketing Workshop Series designed to help tourism operators strengthen their online presence and convert interest into real bookings.
Delivered in English across 6 regions in New Brunswick, this hands-on training equips businesses with practical tools, strategies, and a clear marketing plan they can implement immediately. There will also be French sessions across 5 regions in the province.
From Search to Sale: A Tourism Content and Marketing Workshop
Course Outline
Struggling to turn online views into real bookings?
This two-day, hands-on seminar helps tourism businesses get found, stand out, and convert. Participants will define their ideal visitor, audit and improve their online presence, and create story-driven content that sells experiences.
The workshop also covers practical local SEO techniques to rank higher on Google, introduces accessible AI tools to speed up marketing efforts, and provides clear ways to measure what is actually working.
Participants will leave with a structured, actionable marketing plan tailored to their business.
About the instructor
Jordan Jamison is the Owner and Operations Manager of Bay of Fundy Adventures, a leading experiential tourism operator based in St. Martins, New Brunswick. With a background rooted in outdoor leadership, education, and entrepreneurship, he has spent over a decade developing immersive, story-driven experiences that showcase the natural beauty, culture, and authenticity of the Fundy Coast.
Under his leadership, Bay of Fundy Adventures has grown from a community-focused outdoor program into a recognized tourism business offering adventure travel, culinary experiences, and international travel trade services. The company plays a key role in positioning New Brunswick as a destination for high-quality, experience-based tourism.
Jordan brings a practical, on-the-ground perspective to marketing and visitor experience development. His expertise lies in translating place-based stories into compelling tourism products, building authentic brand narratives, and connecting local experiences to global audiences.
Passionate about sustainable tourism and community impact, Jordan continues to collaborate with industry partners to strengthen New Brunswick’s tourism ecosystem and elevate the visitor experience across the region.
How it Works
Testing & Certification
Registration
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