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Spokesperson & Biography

Ginette Doiron
Ginette Doiron is the Chief Executive Officer of the Tourism Industry Association of New Brunswick (TIANB), the provincial organization that represents the interests of the province’s tourism operators.
She serves as the tourism sector’s strategic spokesperson to provincial and national governments, institutional partners, and the media.
She serves as the tourism sector’s strategic spokesperson to provincial and national governments, institutional partners, and the media.
Responsibilities and Duties
- Official representative of New Brunswick’s tourism industry
- Advocacy for the sector’s strategic priorities
- Dialogue with the provincial government and federal authorities
- Engagement with members and regional partners
- Public advocacy on economic and structural issues
Areas of Expertise
- Development and Structuring of the Tourism Sector
- Sector's Governance
- Regional and Economic Development
- Labor Force and Sectoral Competitiveness
Key Messages from the CEO
- Tourism is a cross-cutting economic pillar for New Brunswick
- The industry requires strategic funding and clear institutional recognition
- Strategic infrastructure is essential to regional growth
- Collaboration among regions, the government, and operators is crucial
Ginette Doiron is available for comment:
- The State of the Tourism Industry in New Brunswick
- Labor and Competitiveness Issues
- The Economic Impact of Tourism
- The TIANB's Official Positions

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